let's create together

Born and raised in Northern California, I'm a storyteller at heart. I've worked with top brands from Hollywood to Silicon Valley. I believe in the power of a clever headline and a well-placed word. When I'm not writing, you'll most likely find me on a spontaneous adventure. Proud cat mom, piano player, and expert at making my niece laugh.

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Why we love working with Rachel

"Rachel is a thoughtful leader who continually moves in a solutions-oriented, objectives-driven way that positively impacts those she aims to serve and beyond."

Kelsey, Experiential at Pinterest
"Rachel brings 100% of herself to every situation – helping others feel at ease and always supported. "

Amy, Creative Lead at Amazon
"Rachel is a visionary and strategic thinker who can conceptualize and flawlessly execute projects...she also brightens up any room. "

Cierra, Executive Comms at AWS
"Rachel is incredible at campaign ideas, ad strategy and creative, demand generation (pipeline) acceleration ideas, and event engagement. She was someone I knew I could count on. "

Angie, Senior Vice President at Procore
"On our small team, Rachel’s skills are a game-changer. She has a knack for nailing any brand’s tone and brings even a touch of humor to her work, making her writing stand out."

Justin, Principal Designer at Hoag Health
"Rachel is able to adopt brand voice, she's a whip-smart creative thinker, and has an eagle-eye for details...with a proven track record of making content that drives results and moves the business.

Leah, Creative Director at Pinterest
"Rachel pioneered some of our first Pinterest Creative Workshops that helped educate brands and agency teams on best practices for optimizing creative on the platform."

Chris, Creative Innovation at Pinterest
"No matter how complex the project or tight the deadline, Rachel approaches every challenge with optimism and determination."

Megan, Senior Marketing Manager at Van’s
"Rachel is a complete superstar, and I hope to always work with someone like her—it's rare to find a copywriter so nimble, quick and always completely on the dot with project strategy. "

Christine, Senior Designer at Hoag Health
"Beyond her professional expertise, Rachel is a joy to work with. Her positive attitude, strong work ethic, and passion for storytelling are contagious, inspiring those around her to strive for greatness. "

Kasey, Head of Social Media at Lindywell
"Rachel's incredible writing skills are only the tip of the iceberg. Her cross functional collaboration, team leadership and presentation skills—to name a few—make her indispensable."

Kirsten, Lead Designer at Pinterest
"Rachel helped reduce ambiguous and jargon-heavy copy that created friction and helped establish trust through transparent communication."

Claudia, Senior Product Development Leader
"I cannot recommend Rachel enough. We initially hired her on a contract basis to support with copywriting but very quickly realized her many gifts, skills and talents and hired her full time for content and strategy. "

Robin, Founder & CEO of Lindywell
"Rachel takes a human-centered approach to her writing style that is natural and authentic. While her writing skills are impeccable, her ability to provide creative direction & innovative ideas are even more special."

Christyna, Sr. Art Director at Pinterest

let's create together

let's create together let's create together

"Rachel is a thoughtful leader who continually moves in a solutions-oriented, objectives-driven way that positively impacts those she aims to serve and beyond."

"Rachel brings 100% of herself to every situation – helping others feel at ease and always supported. "

"Rachel is a visionary and strategic thinker who can conceptualize and flawlessly execute projects...she also brightens up any room. "

"Rachel is incredible at campaign ideas, ad strategy and creative, demand generation (pipeline) acceleration ideas, and event engagement. She was someone I knew I could count on. "

"On our small team, Rachel’s skills are a game-changer. She has a knack for nailing any brand’s tone and brings even a touch of humor to her work, making her writing stand out."

"Rachel is able to adopt brand voice, she's a whip-smart creative thinker, and has an eagle-eye for details...with a proven track record of making content that drives results and moves the business.

"Rachel pioneered some of our first Pinterest Creative Workshops that helped educate brands and agency teams on best practices for optimizing creative on the platform."

"No matter how complex the project or tight the deadline, Rachel approaches every challenge with optimism and determination."

"Rachel is a complete superstar, and I hope to always work with someone like her—it's rare to find a copywriter so nimble, quick and always completely on the dot with project strategy. "

"Beyond her professional expertise, Rachel is a joy to work with. Her positive attitude, strong work ethic, and passion for storytelling are contagious, inspiring those around her to strive for greatness. "

"Rachel's incredible writing skills are only the tip of the iceberg. Her cross functional collaboration, team leadership and presentation skills—to name a few—make her indispensable."

"Rachel helped reduce ambiguous and jargon-heavy copy that created friction and helped establish trust through transparent communication."

"I cannot recommend Rachel enough. We initially hired her on a contract basis to support with copywriting but very quickly realized her many gifts, skills and talents and hired her full time for content and strategy. "

"Rachel takes a human-centered approach to her writing style that is natural and authentic. While her writing skills are impeccable, her ability to provide creative direction & innovative ideas are even more special."

Rachel Shapiro

let's create together